Marketing Plan for Chain of Pro Shops Located Within Ice Arenas

Promoting Plan for Chain of Pro Shops Located Within Ice Arenas Official Summary Pro shops are organizations associated with selling wearing types of gear that are required in the donning office. The chain of master shops is arranged in an Ice Arena and offers a wide scope of hockey types of gear just as packs, clothes and training items among others. The chain has a solitary provider and therefore, the items are comparative and range inside the equivalent price.Advertising We will compose a custom examination paper test on Marketing Plan for Chain of Pro Shops Located Within Ice Arenas explicitly for you for just $16.05 $11/page Learn More These shops are committed to guarantee that the players, mentors, fans and other intrigued customers get the best administrations and great products. One of the principle points of the organization is to build the mindfulness among the clients of the accessible administrations and items just as create trust and faithfulness for the development of the shops. Increment in limited time apparatuses will be utilize d as a showcasing system, too applying legitimate stock administration strategies. Market Overview The current market status of the expert shops is dictated by the players and the people who visit the fields. While the clients have been fundamentally the fans and the groups utilizing the fields, there is a need to expand the extension to reach even the individuals who watch the game at home. The new procedure is intended to incorporate online clients, who might get to the shops’ items and buy on the web. While there is an issue with blockage of shops in a single field, the system is to begin having some expertise in specific items so as to stay away from rivalry. Teams’ Model The fields are utilized by the two schools and expert groups. The measure of clients is consequently at a steady stream because of huge number of competitions. While the area has some different fields, the particular field inside which these master shops are found is one of the greatest. There is in this manner a superior possibility of expanded customers’ inflow when contrasted with the other ice fields. With these contemplations, the objective clients are those going to the matches just as those from the neighboring fields, who ought to be empowered by the new showcasing strategy.Advertising Looking for research paper on business financial aspects? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Target Market Growth The fame of ice hockey has been expanding fundamentally. As indicated by the TalkOn (2008) direct, Ice hockey is progressively picking up fame and hence, there is potential for expanded clients in the United States, yet additionally the remainder of the world. With successful web based showcasing procedures, the shops will can possibly expand their items attention to likely clients and henceforth increment the deals of the donning supplies and related items. Promoting Objectives One of the significant destinati ons of the master shops is expanding the attention to their items to the nearby clients as well as universal fans. Increment the occasional incomes to over $ 1 million by and large. SWOT Analysis Strengths One of the qualities of the expert shops is that the field is condition of-craftsmanship and thus empowers a bigger number of fans than most different fields. There is consequently an opportunity of expanded interest of the items in the professional shops. The professional shops retail in numerous items and they join an assortment of items from various groups. This permits the fans a chance to get the particular items that they require. Shortcomings One of the significant shortcomings with the organization is the centralization of numerous ace shops inside one field. This makes pointless rivalry and influences the profits produced. Openings The expanding utilization of web based promoting and monetary exchanges will take into account expanded and extended deals to the neighborhood based clients as well as the global ones. Dangers The expanding prominence in different games like b-ball and soccer may prompt diminished enthusiasm for Ice hockey and subsequently lead to decreased interest for ice hockey items. Evaluating Strategy Some of the items in the master shops are viewed as overrated. The shops will attempt to alter the costs by considering different less expensive sources and this will require the enhancement of gracefully chains.Advertising We will compose a custom examination paper test on Marketing Plan for Chain of Pro Shops Located Within Ice Arenas explicitly for you for just $16.05 $11/page Learn More moreover, to keep away from value rivalry, the master shops will build up a technique that will have the various shops take part in various items to maintain a strategic distance from superfluous rivalry. This will take into consideration the correlation with other contender costs in various fields in the area (Mondschein, 2009). Through fitting and opportune advancements, the ace shops will guarantee that the clients are allowed to buy at discounted costs (Smith, Smith, 2011). A few administrations will be acquainted that will be implied with spare the customers’ spending, while as yet adding to the shops’ returns. One of such will be skates’ fix and honing so as to tap those people who might not manage the cost of new combines of skates. Through this system, the shops will make another method of expanding the clients without settling on the shops’ returns. Showcasing Communications Plan To build the customers’ consciousness of the accessible items in the expert shops, it will be fundamental that appropriate correspondence methodologies be actualized (Masterman, Wood, 2006). One of the techniques that the shops will embrace is the utilization of handouts and flyers during competitions. This will guarantee that the clients will spread the data about the shops’ items as they leave the f ield after matches. Moreover, the shops will create individual connections that will assist the intrigued clients with gaining access to their locales for data about the accessible items and the costs (Meyerson, 2005). The production of online databases will likewise happen in accordance with the advancement of online installment choices that will spare the clients the hustles of making physical contacts with the organization. Commercial will likewise be made through print and electronic media so as to guarantee that the open thinks about the items. The web for instance will be incredible since it is required to arrive at an enormous number of likely clients (Masterman, Wood, 2006). Deals and Marketing Channel Plan The items would should be acquainted with the expected clients through powerful deals and promoting channels. This would guarantee that instead of knowing about the presence of the items, the clients will be convinced through suitable intends to buy the items. One of the significant viewpoints inside this system is the workforce (Mathur, 2006).Advertising Searching for research paper on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Find out More While the chain has three deals people in each shop, it will be imperative to expand the quantity of deals people to five, particularly during competitions. This will guarantee that there will be more extensive inclusion and thus expanded deals. The business groups will likewise be situated in the online diverts so as to discuss straightforwardly with the clients and offer assistance and thoughts regarding the accessible items (Meyerson, Scarborough, 2007). The shops will set deals objectives as far as disseminated handouts and pamphlets per singular match. This will continue to be in total reflected toward the finish of monetary period, which ought to likewise concur with playing season. In each match, the business people will endeavor to circulate around 5, 000 pamphlets in each game. This will make it simpler for the mindfulness battle to rapidly get incorporated into the interests of expected clients. Notwithstanding the brochures’ dispersion, the business group will endea vor to expand the quantity of advancements to one every week all through the ice hockey season. Item show will likewise be begun. The administration will begin exhibition activities by paying special mind to ace skaters to show the utilization and use of a portion of the items like skates and goalie sticks. Likewise, the administration will discover chances to exhibit the viability of some training types of gear so as to energize the players and fans, yet additionally the mentors. While the correspondences plan is sufficiently compelling to expand the quantity of clients, it will be imperative to keep up legitimate records for customers’ trust. Moreover, the stock will guarantee that the administration is aware of the accessible items and those that should be included. This will keep clients from making orders that are unavailable. One of the best methods of dealing with the stock is by utilization of scanner tags and radio recurrence Identification (McCraven, 2011). These ki nds of advances consider the items they are bought and offered to clients. It in this manner makes it simpler for the advertisers to know the items that are on the rack, what number of they are, and the ones previously sold. The radio recurrence identifiers might be fused into the database of accessible items to assess the pace of buys and consequently gauge the interest and gracefully. These devices will help in decreasing odds of fumble and missing records since they can influence a great deal the believability of the shops. Since the shops will mull over on broadening the provider bind so as to maintain a strategic distance from monopolistic reliance that would influence the evaluating procedure, keeping record of the buys would be an absolute necessity. The inventories will along these lines help in rebuilding the advertising techniques until now applied by the genius shops. References Masterman, G., Wood, E. H. (2006

Geography of Iraq

Geology of Iraq Capital: Baghdad Iraq is a nation that is situated in western Asia and offers fringes with Iran, Jordan, Kuwait, Saudi Arabia and Syria (map). It has an exceptionally little coastline of only 36 miles (58 km) along the Persian Gulf. Iraqs capital and biggest city is Baghdad and it has a populace of 30,399,572 (July 2011 gauge). Other huge urban communities in Iraq incorporate Mosul, Basra, Irbil and Kirkuk and the countrys populace thickness is 179.6 individuals per square mile or 69.3 individuals per square kilometer. History of Iraq From 1980 to 1988 Iraq was engaged with the Iran-Iraq war which crushed its economy. The war additionally left Iraq as one of the biggest military foundations in the Persian Gulf district (U.S. Division of State). In 1990 Iraq attacked Kuwait however it was constrained out in mid 1991 by a United States-drove U.N. alliance. Following these occasions social insecurity proceeded as the countrys northern Kurdish individuals and its southern Shia Muslims opposed Saddam Husseins government. Subsequently, the Iraqs government utilized power to stifle the resistance, murdered a huge number of residents and seriously harmed nature of the areas in question. On account of the precariousness in Iraq at that point, the U.S. what's more, a few different nations built up no-fly zones over the nation and the U.N. Security Council ordered a few assents against Iraq after its administration would not give up weapons and submit to U.N. reviews (U.S. Branch of State). Insecurity stayed in the nation all through the remainder of the 1990s and into the 2000s. In March-April 2003 a U.S.- drove alliance attacked Iraq after it was asserted the nation neglected to consent to promote U.N. investigations. This demonstration started the Iraq War among Iraq and the U.S. Without further ado the U.S.s attack, Iraqs tyrant Saddam Hussein was ousted and the Coalition Provisional Authority (CPA) was set up to deal with Iraqs legislative capacities as the nation attempted to build up another legislature. In June 2004 the CPA disbanded and the Iraqi Interim Government dominated. In January 2005 the nation held decisions and the Iraqi Transitional Government (ITG) took power. In May 2005 the ITG named a board of trustees to draft a constitution and in September 2005 that constitution was finished. In December 2005 another political decision was held which built up another multi year established government that took power in March 2006. Regardless of its new government be that as it may, Iraq was still exceptionally precarious during this time and brutality was boundless all through the nation. Subsequently, the U.S. expanded its quality in Iraq which caused an abatement in savagery. In January 2009 Iraq and the U.S. thought of plans to evacuate U.S. troops from the nation and in June 2009 they started leaving Iraqs urban territories. Further evacuation of U.S. troops proceeded into 2010 and 2011. On December 15, 2011 the Iraq War formally finished. Administration of Iraq Financial matters and Land Use in Iraq Topography and Climate of Iraq The atmosphere of Iraq is for the most part desert and as such it has gentle winters and sweltering summers. The countrys bumpy districts anyway have freezing winters and mellow summers. Baghdad, the capital and biggest city in Iraq has a January normal low temperature of 39Â ºF (4Â ºC) and a July normal high temperature of 111Â ºF (44Â ºC).

How To Write A Paper

How To Write A Paper Tips on How To Write A Paper Home›Education Posts›Tips on How To Write A Paper Education PostsWhile in college, students are obliged to write a lot of different assignment such as research papers, essays, research proposals, term papers, dissertations, etc. Writing a paper is challenging and time-consuming. Many students get stressed when it comes to paper writing as teachers assign a lot of tasks with strict and small deadlines. If you want to be a successful student, you should do tasks on time. Therefore, you have to be aware of how to write a paper quickly and from scratch. There are some useful tips on how to compose a good paper:• Do the research. Begin the process of writing with researching your topic. Look through different sources such as journals, books, websites, etc. Then you have to utilize them in your work. • Make a thesis. Thesis statement is a very important component in all papers. You should develop a good and clear thesis which will express the main idea of the whole paper. In your thesis, you should explain the significance of your argument. Thesis is placed in the end of the introductory paragraph. • Compose an introduction. It is the first paragraph of your paper. It should be interesting and grab reader’s attention. Introduce your topic and points which will be discussed in the paper. • Write the main body. It is the main part of the paper. It should be minimum three paragraphs long. Here you should clearly explain main points and arguments. There should be a literature review to support your research. The main body has to be logically written and add weight to paper’s thesis. • End with a conclusion. It is the last part of your paper. In conclusion you should restate your thesis and summarize all main points. Strong conclusion is the one that completes your paper and gives the reader feeling of satisfaction. Take into account these tips and writing a paper will be easy for you. If you want to find more information, y ou may always visit qualitycustomessays.com.

Linear Programming, Decision Theory and Business Forecasting Free Essay Example, 2000 words

In general, it is quite essential to state that the aim of linear programming techniques is to seek the optimal solutions among a set of alternatives available at a time. Lev and Kowalski (2009) attempted to develop an alternative optimization method that would simplify the solution-seeking process. The new technique that the authors present involves the introduction of bounded variables that eliminate the need for additional variables for preserving non-negativity. This implies that the new variables introduced to take a possible range of values, unlike in the Simplex method where a single value for an introduced slack variable is usually introduced. Furthermore, the need for substituting variables is eliminated and operations remain on the original equations. The perpetuation of errors through the process is easily eliminated when the proposed method is employed. This is because a similar variable evaluation process is employed afresh whenever another variable is being investigate d. The proposed method dwells on the principle of linearity. The procedure begins by seeking an initial feasible solution using established methods. The analyst then moves to select m+1 loose variables for analysis. Out of these variables, m are computed to comply with the provided constraints while the extra one is adjusted by one unit (either increased or decreased) from its original value. We will write a custom essay sample on Linear Programming, Decision Theory and Business Forecasting or any topic specifically for you Only $17.96 $11.86/page The desired change in the value of z results in bound violation for every tight variable (a variable whose value is equal to its bounds) in case the solution is optimal.

I Am A Traditional Law School Applicant Essay - 1466 Words

My Journey I am not a traditional law school applicant. I am a 33 year-old Hispanic mother of three boys, aged fourteen, eleven, and ten. I was born and raised in the San Fernando Valley. My mother immigrated to the United States from a war-torn El Salvador in 1979. A family friend smuggled her out of the country as they fled from continued atrocities committed by the Salvadorian military-led government. Having only completed the eight-grade and not speaking any English my mother cleaned houses and babysat for a living. By 1984, she was a divorced single mother to my then four-year old brother and my two-year old self. I have never met a stronger and more hardworking woman. Work has always been a part of our lives. For as long as I can remember, I accompanied my mother to work. By the age of nine, I could comfortably translate for my mother as I could clean a house and help care for a child. By fourteen, I was a weekend babysitter. I inherited a strong work ethic from my mother. As a child seei ng my mother’s struggle, it also engrained in me a deep sense of responsibility and a yearning to help. Growing up the best way I could help was by means of my brother. He was a special child, and though he was two years older, I took it upon myself to watch over him. Since my mother worked long hours, I would make sure that my brother ate, would be ready for school on time, and I helped him with homework. In school he was often bullied. I was always there to stand up for him and toShow MoreRelatedI Am A Traditional Law School Applicant1423 Words   |  6 PagesI am not a traditional law school applicant. I am a 33 year-old Hispanic mother of three boys, aged fourteen, eleven, and ten. I am a first generation born U.S. citizen as my mother immigrated to the United States from a war-torn El Salvador in 1979 when a family friend smuggled her out of the country. They fled from atrocities committed by the Salvadorian military-led government. 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Explain the process that you went through to create and market your band, you must use specific media vocabulary Free Essays

In this term, we have been studying media. During this time, we have created a band as our ‘product’. My band has been targeted at teenagers and young adults. We will write a custom essay sample on Explain the process that you went through to create and market your band, you must use specific media vocabulary or any similar topic only for you Order Now The image I aimed create for my band, was a ‘bad-boy’ or ‘gangster’ image. The name I have given to my band was ‘Bad Behaviour’, this portrays the image given, – that they behave badly, bringing across a gangster similarity. Their profile also puts across their image, because of their; age, where they grew up, their style, and the way they speak (street talk). The words which detonate their band name, such as trouble, and sexy, also depict their ‘bad – boy’, ‘gangster’ image. Having decided on an image, and created a ‘product’, I took steps to create and gain publicity for my band. To start off I created a leaflet, advertising a gig where the band would be performing, including where and when it would be. I made my leaflet colourful, so that it stood out to passers by, our second step was to gain publicity for the band. To do this, I thought of a stunt for my band, I decided to have them pull up outside the gates of Walton Prison in Liverpool, and perform some of their tracks. Later, we wrote some newspaper reports publicising the facts of the incident, which was all good free publicity. We created reviews, commenting on their new single that they were bringing out, which would also create publicity, as it would be placed in a popular teen magazine such as ‘smash hits’, so this might tempt people to go out and buy their debut single. Our final publicity stunt was to get our band on a local radio station. We worked in groups and pretended to interview our band. This would gain publicity as well, because listeners to that radio station would hear about the band and their music, using recommendations from the radio dj, and from the image the band put across from their first, to last publicity stunts, which may get the band their first fans. My band has recorded their debut single, my review reflects this. The review reinforces the image of my band because it refers to bands that play the similar music, who also have influenced my band. This is where their influences originally grew from. The image that my band puts across is a ‘bad – boy’ image which their influential bands, like So Solid crew, and Blazin’ Squad also have. After creating and marketing my band, I am aware that famous bands don’t just appear with their fame and money, they have to earn it. They take careful steps in order to ensure that they are a success. A lot of hard work is needed in order to complete these steps. It is very important to work towards a specific target audience, because peoples taste in music differs as they get older. This means that you would need to include ranges of different types of music in your single, which would be incredibly difficult to achieve music that a majority of people all like. How to cite Explain the process that you went through to create and market your band, you must use specific media vocabulary, Essays

China as an Emerging Market-Free-Samples-Myassignmenthelp.com

Question: Using an example of an MNC present an analysis of the Opportunities and threats that Globalisation creates for decision-makers.What are the main lessons international business managers can learn about the interplay between home and host country differences in achieving success? Answer: Lenovo happens to be one of the multinational companies that deal with computer hardware and electronics in China. Recently, it transferred its headquarters to Morrisville, in the US. Moreover, its recognized and registered office is stationed in Hong Kong China. It deals with products such as servers, tablets, and personal computers. More than 60 countries have become an operational base for Lenovo and in more than 170 countries has seen its market for its products (Buckley, 2009). In 1984, the company began its operations in Beijing; however, the company was incorporated in Hong Kong later in 1988.Lenovo was identified as Legend in China a name that saw the company dominate the market for personal computers. Later on, Lenovo was listed as one of the companies on the Hong Kong Stock Exchange (Durand, 2012). The man behind Lenovo establishment and success was Liu Chuanzi who started importation of computers. The computers were later to be distributed countrywide. Liu with ten other e ngineers started the process of forming Lenovo and that marked the start of Lenovo. China as an emerging market Chinas economy over the past decade has grown immensely. China is an emerging market due to its big size. Despite having a communist form of governance, the government controls the lives of people while promoting a private form of ownership and entrepreneurial premises. Chinas market is characterized by a wide manufacturing base and distributes a wide range of products around the world. Difficulties facing Lenovo in international market as a multinational company Integration of Motorola will be a hard nut to crack. Lenovos plan of acquiring Motorola poses great challenges as Lenovo is acquiring a company that lost its taste and luster. Furthermore, Motorola may not have the engineering capacity it used to have in the last years it had become part Google. Also, the brand name may not fetch a market in countries such as the US as it has a limited share of the market. Lenovos ambitions of dominating smartphone business may be a dream far from reality following the fact that Lenovo has a limited supply chain. A big proportion of the supply chain has been taken by companies such as Apple and Samsung. Lenovo may also be incapacitated regarding finance. Engaging Motorola will see the company drain its resources in developing the acquired company. As a result, Lenovo may end up spending money in other sectors that were unplanned. Difficulties faced by Lenovo as MNC Many acquisitions more so from developing nations failed in many cases, and the case for Lenovo was exceptionally appealing and inspired other firms considering an acquisition in developed nations. Lenovo as one of its strategy it retained the staff of IBM employees from the PC sector. Such a move ensured that the skills acquired from ex-employees of Lenovo were incorporated into Lenovo human resource management (Weber and Yedidia Tarba 2012). Lenovo understood one thing for sure that they lacked the technicalities to manage a global business. For the other firms that tried acquisition, they failed due to lack of a pool of management to operate on a global platform. The staff from Lenovo had the experience of operating overseas markets, and that is what Lenovo lacked and needed such people to be successful in its acquisition. The tacit knowledge and expertise were critical if Lenovo was to achieve its desired goals and objectives of dominating the world market for PCs. How Lenovo became a MNC and the entry strategy used in global markets Lenovo looks forward to becoming a technology behemoth once it closes its position in purchasing one of the servers of IBM x86 and also the deal is said to incorporate the acquisition of Motorola Mobility once owned by Google (Dignan, 2014). Lenovo spent more than $ 5.21 billion in acquiring a technology stack that is a sign of relief for the firm as it generates a halo effect for Lenovo. One of the motives for purchasing Motorola by Google was to control the smartphones by consumers. However, it is fundamental to note that such device can make a lifetime enterprise (Dignan, 2014). Samsung happens to be a competitor in the production of personal computers, and Android phones can form strategic alliances with Lenovo a move that can benefit both firms as on one side Lenovo has a more corporate presence through its ThinkPad franchise while Samsung, on the other hand, has more business to business push. Lenovo has a strategic plan just like it acquired IBM personal computers venture; it wants to extend the same for smartphones. With the IBM server sends off to Lenovo looking seamless, would be the same for other sectors it seeks to acquire (Dignan, 2014). However, the business of smartphones seems trickier and more challenging than Lenovo could ever imagine because Motorola brand was struggling to regain its enterprise footing a ground that it has never regained. The big task for Lenovo is whether it will manage two different acquisitions at the same time. It is obvious that trying to integrate acquisitions is a sophisticated affair, especially where management of two separate acquisitions is involved. Currently, Lenovo, as organized around four groups to generate revenues for the firm and this, include the PC enterprise that involves Lenovo and IBM brands, A mobile business of smartphones and Television sets, storage facilities and servers and lastly management of cloud services integrated with the ecosystem (Dignan, 2014). The strategies and organization by Lenovo seem sound, but there are major challenges. One main hurdle is that the hardware stack and also Lenovos strategic plan resembles that of Dell and HP and it will be a problem trying to win consumers in the sector. Swot analysis by Lenovo Strengths Lenovo already commands a large share of the market, and it can use its share in the market for personal computers and also the scale in the supply chain that accompanies it. IBM has substantial reasons for selling the server venture to Lenovo as it was evident that the margins were slim and as such needed a lot of scales to make good money (Buckley, 2009). The selling of IBM X86 server by IBM to Lenovo was a strategy to increase and improve the leverage of the strength by the two firms. Also, there was a motive that made Google sell its Motorola Mobility to Lenovo. According to Larry Page, a CEO of Google, he considered the market for smartphones as one that is extremely competitive, and for firms to thrive, they required utmost care and strength to continue making mobile devices or else face extinction out of the market. Cross sell enterprises A business venture purchasing personal computers from Lenovo would also want to buy servers from Lenovo (Durand, 2012). It also stems from such relationships that most of the IBMs contracts that require support will be allocated to IBM and Lenovo wont miss any chances. The case of Motorola is a more complex integration, though Lenovo can manage selling many screens to businesses. Hardware results in higher margins for businesses For most IT businesses, it is common for firms to garner strong base in the field of installed hardware that includes servers and personal computers and then upgrades to software that works with the hardware. Lenovo can benefit if it can develop hardware and sell its stack and after that, it can develop software for its hardware thus managing two processes at the same time (Blank, 2017). It would make it possible for Lenovo to penetrate the service industry as well. Lenovo has one big advantage in that it can use China as the center stage for most of the world market and such a position could be used to enter other markets. Advantages associated with geographical mobility are huge for Lenovo. China is being eyed by most vendors in IT industry and is trying to compete with the local companies (Mourdoukoutas 2017). However, Lenovo still has an advantage over other multinational companies in China. For instance, Huawei keeps on raising eyebrows in China, but for a firm such as Lenovo, there is no need to raise eye brows as it also has a large base and market in the United States of America. Indias market for smartphone Among the Pacific markets, India stands to be one of the markets that have seen little penetration as compared to other markets. Lenovo could benefit and reap advantages associated with a new market that has not been saturated. The case with Lenovos penetration in India could be viable following a successful launch of low priced phones such as the LePhone. One of the benefits of a growing market is that it can offer more opportunities and demand for a product. The market for tablets is growing According to the world rankings, Lenovo prides itself as the fourth in the sale of tablets. With such a position, it could further its prospects by producing quality products. In most cases, better products are as a result of continued efforts and innovations. The continued investments in research and development programs facilitate production of first class products a move that could push Lenovos position up in the world rankings (Jurevicius, 2013). It is also expected that the market for a tablet is expected and projected to grow by double digits in the unforeseen future and Lenovo as one of the companies has many and huge opportunities. Lenovo could develop and generate new models for the tablets and as such benefit from the expected growth of the market. Patents through acquisitions One way for Lenovo to sustain growth is through obtaining patent rights, and the best way to obtain such patent rights is for Lenovo to acquire firms having those patent rights just as it acquired IBM personal computer division. Threats Decline of profit margins Of late, hardware products are faced with the risk of declining profit margins as per new trends and reports from business researchers and analysts (Jurevicius, 2013). Lenovo generates primary income from the sale of hardware products, and due to the price increase in raw materials, the cost of production will increase making such products expensive. The increase in the costs of production for Lenovo cuts the profit margin. Laptop market is experiencing a slow growth rate The rate of growth for computers is slowing down and raising red flags for the manufacturers of such commodities as they scramble for the market and deal with the stocking problem. It is estimated that shortly, the markets for computers will become saturated something to worry about for key stakeholders such as Lenovo, Dell, and HP. It is evident that Lenovo will face difficulties while competing in such highly competitive markets yet volatile. As for Lenovo, its objective of growing and increasing the market share may be a dream never to be achieved in such markets. Developed countries have a saturated market for smartphones Lenovo is one of the few companies that does not extend its market for smartphones in developed economies and as such minimizes competition with other companies such as Apple and Samsung. However, in future, Lenovo may experience huge problems than it anticipated for its smartphone division in developed economies (Jurevicius, 2013). Such economies at that time will be facing saturation for the smartphones market. Business reports indicate most economies fear saturation and that will create fewer opportunities for the competing giants in the smartphone market. Technological changes A grave, serious threat stands on Lenovos path for success. Many companies involved in the technology industry have to keep up their speed with technological changes that occur on a daily basis. Companies are always under pressure to release new products to suit the changing needs and preferences of different customers on a constant and continued basis. It is evident that in todays world, new products are innovated on a daily basis if not on a monthly basis as there is stiff competition for firms in upgrading their products. One will be amazed by the costs that firms accrue in developing new hardware products after launching others that have not even finished a month in the market. Companies that are unable to subdue to such pressure are forced out of the market as they are unable to compete favorably. Stiff and intense competition Lenovo faces stiff competition in all sectors of its business operations. The intense competition is as result of fierce competitors in terms of prices, technology and also brand. Competitors such as Apple, Dell and HP among others continue with massive campaigns and advertising strategies to outcompete others and maintain a large share of the market. It is as a result of such fierce competition that forces firms spend a lot of money in research and development sectors (Tsuji, 2015). Research and development is a trend among firms as it facilitates innovation and development of new products. Lenovo has been forced to create and produce quality products that meet world standards. Lenovos pricing strategy also comes handy as competitors watch each others move so as to determine the prices they will set. Lessons learnt Lenovo, a Chinese company, specialized in the manufacturing of personal computers and had for many decades been obscured and made it difficult for Lenovo to generate revenues. Currently, Lenovo prides itself as one of the large distributors and manufacturers of the personal computer having sales revenue of $ 40 billion almost beating key competitors such as Dell and HP. The acquisition strategy that was employed by Lenovo was critical for the success of the Lenovo (Lee, 2010). IBM sold its computer segment to Lenovo for $1.8 billion that led to the acquisition of IBM by Lenovo. One of the primary objectives for IBM selling its PC department was due to the intense competition and also due to market for computers declining. The acquisition came handy for both firms as there was a stream of mutual benefits. On the other hand, IBM will engage in IT consultation services that are deemed profitable. Lenovo, on the other hand, took control of personal computers previously owned by IBM. After acquisition of IBM by Lenovo, Lenovo enjoyed economies of scale as a result of increasing its scale of operations that has the benefit of cutting down the costs of operation. IBM also brought other substantial benefits such as upgrade of technological platforms for Lenovo were improved. Lenovo also understood perfectly that despite having a new market in the US following a successful acquisition; it had to make its market share in China as other competitors started showing interest in China. For it continue being dominants in Chinese market, it developed and designed chip card that converted English language into Chinese as most people in China had problems understanding English (House 2014). Such an innovation ensures that Lenovo competes favorably both in the domestic market and in the foreign market. Lenovo was also keen in adopting a geocentric approach that involves tapping the best skills and expertise among people irrespective of their nationality to perform some duties assigned to them. Lenovo was forced to shift its operations and headquarters from Hong Kong all the way to New York. Why New York? New York was strategic in ensuring that former employees from IBM did not have to travel and relocate to China as it would inconvenience them and also it would be an extra expense for Lenovo transferring equipment and personnel. Almost all senior staff managing Lenovo came from IBM. Lenovo relied massively on the expertise from IBM to manage its operations as it lacked the needed expertise, knowledge skills and acumen needed in managing a multinational company. As a result, it ensured that the very people who were behind the success of IBM were now in favor of Lenovos success in global operations. The once IBM culture was now transferred and integrated in Lenovo. As previous reports stated and indicated that most manufacturing firms from China moved to establish firms overseas and were supported by the Chinese government. Such firms expanded and operated beyond domestic boundaries (Weber and Yedidia Tarba 2012) .However most of these firms failed in global markets due to lack of tacit knowledge and also lack of the much needed exposure required in managing global firms. One if failure for Chinese firms stemmed from the fact Chinese companies lacked absorptive capacity in many situations that they failed. TCL is a perfect illustration of a multinational company that failed. TCL acquired Thompson electric and merged in 2004, however, sooner than expected, the acquisition failed as TCL facing limitations in terms of absorptive capacity and crippled human resource in less than one year of acquisition. Lenovo was also successful in ensuring that it incorporated the salaries of IBM employees with no adjustments from previous employer. It was a huge risk for Lenovo as it was expensive hiring such employees bearing in mind that Lenovo was from a developing state and IBM was from a developed state (Vidal-Surez and Lpez-Duarte 2013).. However, in order to ensure a smooth transition, a three year contract had to be signed to ensure that in future adjustments would be made. Lenovo in such a case ensured that it did not lose staff from IBM as they were the underlying factor for Lenovos success. Conclusion As observed from the above illustrations, it is clear that Lenovo stood amidst major challenges as a successful acquisition with IBM. However, such a transition was not easy bearing in mind that Lenovo was from a developing country China, a communist nation. On the other hand, IBM originated from a developed country, United States of America, a capitalist nation. However, despite different ideologies, the company was determined in ensuring that it succeeded and commanded a large share of the market. As of today we are speaking and telling a different tale as the company is among leading players in the market of personal computers (Stroup, 2016). Lenovo has also expanded its market by also investing in smartphones business. However, despite Lenovos success, there are many challenges that lie ahead for instance, the declining market in hardware business is a threat for Lenovo as it has invested and specializes in that area. Also, fierce competition that looms in the industry is another factor, though competition is good in ensuring quality products References BOSE, G., DASGUPTA, S. and GHOSH, A. (2011). Cross-border acquisitions and optimal government policy. pp.427-437. Buckley, P. (2009). Business history and international business. Business History, 51(3), pp.307-333. Correa, R. (2010). Cross-Border Bank Acquisitions: Is There a Performance Effect? SSRN Electronic Journal. Dignan, L. (2014). Lenovo as new 800-pound gorilla: Opportunities, challenges abound | ZDNet. 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